Setting up and running an online store can be challenging. From designing the website to tracking orders, it can get overwhelming. As customers continue to shop online, a variety of e-commerce platforms have developed to make running online businesses easier than ever. e-Commerce platforms let you create an online store easily by creating products, capturing payment, and managing inventory.
Not all platforms are the same and that’s why it’s important to research each one to make sure it’s the right fit for your business. At Syde Agency we focus on Shopify and WordPress as our main platforms.
For those just getting started and are looking to build an online store, Shopify is a great place to start. Its the leading platform because it is easy to use, offers a wide range of designs that are mobile-friendly, offers the ability to customize templates, sites are easy to scale for growing businesses, and there are a variety of add-ons that can be integrated into the site as well. Shopify is great for beginners as there is no coding involved, you don’t have to worry about hosting services or installing new software. They also offer a range of plans depending pm your e-commerce needs, as they range from $29/month to $299/month.
If you prefer to have more control over your website, WordPress is the platform for you. Small businesses to international brands use WordPress to establish an online presence. Similar to Shopify, WordPress offers users a variety of premade themes are that users are friendly and easy to set up. Where WordPress differs from Shopify, is that it works well with a variety of plug-ins. There are over 50,000+ plug-ins that you can add to your site such as WooCommerce that turns the site into an e-commerce site or Yoast that helps improve your site’s SEO. Overall, WordPress is great for businesses that want the ability to customize their site and have more control over it. Their plans tend to be more affordable as they range from $4/month to $45/month.
No matter the size of your business you cannot go wrong with a website through Shopify or WordPress. Both make the process of establishing an online store quick and easy so that you can spend more of your time focused on your business.
Need help redesigning or developing your e-commerce store?
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