The product page is the closest a customer comes to interacting with a product online.
It is where potential customers make buying decisions, so it’s important to have a well-optimized page with all the essentials. There are five key elements that your product page needs to increase conversion.
1. Quality Product Photos & Videos
Customers need to be able to see what they’re buying, and good photos will help them trust your product. Make sure the photos are high-quality, large, and show all angles of the product. Utilizing videos can help convey a lot of information in a short amount of time, and is more engaging than just text or photos.
2. Product Title & Price
The product title is important for both search engine optimization (SEO) and getting the customer’s attention. Create a title that accurately describes the product and includes keywords that people might use to search for it. Also it’s important to list the product price prominently on the page, so customers know how much they’re spending upfront.
3. Product Description
The product description needs to go into detail about the product, including features, benefits, and any other information that might be helpful. It’s also important to use good copywriting techniques to make the description interesting and persuasive.
4. Add to Cart Button
Having a call to action signals the customer what action they should be taking on this page. Add to cart button is the most important element of the page, as it’s what completes the purchase process. Make sure it’s easy to see and prominent on the page, and test different colors and designs to see which ones convert best.
5. Social Proof
Adding customer reviews and testimonials to your product page can help increase trust and conversion rates. Showing that other people have been happy with their purchase can help persuade potential customers to buy too.
There are many other factors that go into creating a successful e-commerce product page, but these are the essentials that should be at the top of your list. By optimizing these elements, you can increase your chances of making a sale.
Need help designing or developing your product page?