In today’s age, if you own or operate a business, it’s important to establish your brand on social media. As the number of users on each platform continues to grow, so does the need for a well-managed social content strategy. Read on understand what it means to market your brand on social media and how you can use it to boost your online fingerprint.
Definition
Social media marketing is a way of promoting your product or service in an engaging and interactive way. Traditional marketing is often one-sided. Print ads, commercials, and radio spots are presented in a way that speaks directly to your customer, but generally, the customer is unable to respond. With social media, your audience can reply, like, and share your messaging, making it easier to connect with the consumer.
Social Media Platforms
There are many social media sites on the web. Most are free to use, and all were created for a different purpose (and more are being created every day). You don’t need to use them all, but it’s important to have some sort of presence on the most popular platforms: Facebook, Twitter and Instagram. Other options include Pinterest, YouTube, Tumblr, Google+ and LinkedIn.
Why it’s Important
Social media marketing offers instant access to your brand and is a way to share real-time updates related to your products or services. A solid social media presence can also boost your search engine rankings and make your website easier to find. With the right plan in place, this kind of marketing can become a driving force for sales and help you reach broader audiences.
Strategic Usage
To form a social media marketing plan, you must first determine your strategy. Establish an account with the larger platforms mentioned above, and start posting brand-relevant content as soon as possible. If your company relies heavily on visuals, focus your efforts on Instagram. If you share lots of helpful tips and information, Facebook or Twitter may be a better fit. The more you use each platform, the easier it will become to learn the algorithms, develop a schedule and find your groove.
Our Services
Syde Agency offers social media marketing services for various companies in both the consumer-facing and B2B space. We use social media to reach your target audience, increase your online exposure and drive traffic to your content. Contact us today for a full review of your social media strategy, and let us help you find and grow your social network audience.
