If you have internet access, you’ve probably heard of Instagram, but what is it exactly? Whether you’re new to the platform or just seeking more information, the first step is to understand its significance. Read below for a simple definition and explanation of Instagram as a social media networking site.
What Is Instagram?
Instagram is a social networking service that was first launched in 2010. It was designed as a medium to instantly share photos of everyday life, through the lens of a mobile camera. Today, it has over 800 million active daily users posting both photos and videos from various devices.
Originally only available to iPhone users, it is now accessible to anyone with access to the internet. While you don’t need a mobile phone to create an account or follow new profiles, an Apple or Android-powered smartphone is still required if you want to upload content.
What Makes it Different
Instagram differs from other popular social media platforms in many ways. While Twitter focusses heavily on text updates, Instagram has built its growth around images posts. Unlike Facebook, your profile refinement options are limited, and although you can share 1-minute clips, Youtube still reigns supreme for video content.
Instagram is quickly growing as a marketing and advertising vehicle for many businesses. Both older and younger generations are active on the site, and users come from all different backgrounds. As a result, it’s a great way to connect with your target audience, show off your brand and share important updates.
How to Use It
Like all social media platforms, internet access is required to use Instagram. You’ll need to download the mobile application for access to all the features, but you can also visit Instagram.com on your web browser to view, like and comment on posts from people you follow. Whichever route you choose, make sure you post often. Consistency with posting content and engaging with the community is the key to success on Instagram.