So you’ve developed a social media strategy, launched a newsletter, created lots of awesome content, have influencers promoting your business, and still feel that you need to do more to market your business?
Your answer: Event marketing
Event marketing is a way to immerse your customers into an experience that enables them to build a relationship with your business. Events can be done in person or online and its goal is to increase awareness. Different types of events include webinars, conferences, workshops, trade shows, and festivals.
Offering an experience for your target market will help them better understand who you are and what you have to offer. Customers may not have been able to figure out the benefits your business provides without experiencing it first-hand, or they might feel more inclined to buy something if they see that a lot of people enjoy it too. For example, interactive events allow marketers and businesses, such as restaurants and gyms, to interact with their customers in person.
These more organic interactions often result in brand loyalty because these participants usually go back again after having had this one positive interaction during which they felt valued by the company hosting the event. Rather than sending out an email, events immerse customers into the brand and allow them to experience your business and start to build a relationship with you.
Need help hosting an event to promote your business?