Email marketing is an effective marketing strategy to keep in contact with customers and increase brand awareness. Email marketing is a lead nurturing tool that helps keep customers up to date on your business and create a loyal following.
For e-commerce businesses, email marketing is an essential tool for staying in touch with customers. Emails enable your business to not only send transactional emails but marketing emails as well. Use emails to announce upcoming events and products, remind customers of items in their cart, and provide customers with products that will complement their purchases.
While sending these emails can be time-consuming, there are a number of email marketing tools that can help. Services such as Mailchimp, Constant Contact, Klaviyo, and Drip can all be integrated into your website and make email marketing a breeze.
MailChimp & Constant Contact
If you’re just getting started with email marketing MailChimp and constant contact are great places to start. These services make it easy to create campaigns, choose email templates that fit your brand, and build a contact list. With MailChimp and Constant Contact, you can seamlessly create an email, schedule when you want to send it, and review the email’s performance with their analytic tools.
Klaviyo & Drip
Wanting to remind customers about the product they just view? Klaviyo and Drip are what you need for your e-commerce business. Once integrated into your website, these services gather customer data such as purchase history and view items. The data is used to generate automated campaigns that renew the interest of customers and get them coming back.
Whether you’re a small business or an established brand, email marketing is necessary to build a relationship with customers. Emails enable businesses to consistently remind customers of their brand and keep them up to date on the newest products. While running email marketing campaigns can seem daunting, email marketing services take care of the hard work for you so you can sit back and watch your sales grow!
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