A survey by Lengow found that about 70% of eCommerce revenue comes from just 10 channels. If your brand doesn’t have a presence in at least a few of these channels you might be missing out on reaching potential customers. While 10 channels can be a lot of any business, here are our top 5 you should start utilizing:
Social Media
Social media is a powerful tool that can reach current and prospective customers. Posting on social media helps remind followers of your brand. It can also be a great tool to educate followers about yourself and the goal of your business. Liking comments and replying to messages allow businesses to engage and create relationships with loyal customers.
Email marketing is one of the most popular channels for eCommerce. Email allows sellers to reach out directly to their audience and can be used to share information about your brand, products, sales, etc. Research also shows that users are more likely to buy something if an email notification triggers them. Email campaigns can be used to remind users of banded cart items, seasonal deals, complementary products, and much more.
Paid Search
The number 1 way people perform searches nowadays is through Google. With all of this attention on Google, it makes sense that many retailers focus much of their energy there as well. Use SEO keyword research to effectively bid on words that you know potential customers are using to find brands similar to yours.
Content Marketing
Content Marketing is an effective way of advertising your product that doesn’t require any additional investment, just time and effort put into producing good quality content ideas that match your customer interests. Creating content, whether it be blogs, videos, or social posts, can be quite time-consuming to make. However, it provides value to customers and can increase the level of engagement with the brand. As a result, content marketing can be considered cheap in comparison to other advertising channels.
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