Why You Need User Generated Content

Videos and pictures created by customers can be very impactful. The content shows the authenticity of a brand and provides real-life examples of people loving a product or service. User-generated content (UGC) provides a sense of trust, that not only does the brand say it’s great, but real-life people think so too. Whether it’s reposting […]

How to Understand Your Website’s Performance

With so many different metrics, it can sometimes be overwhelming and confusing to understand how a website is performing. While there are over a hundred different metrics you can analyze, we have a few KPIs that tell the real story behind a website’s performance.  The first metric is web traffic. Traffic can be understood by […]

5 Key Elements of a Homepage

The home page is the storefront of every online business. Having all the essential elements are crucial to driving conversions. There are five key elements that your home page needs to increase engagement and conversion. 1. Impactful Hero Section The hero section of your home page is the most important element of all–yes, even more […]

Best eCommerce Marketing Channels

A survey by Lengow found that about 70% of eCommerce revenue comes from just 10 channels. If your brand doesn’t have a presence in at least a few of these channels you might be missing out on reaching potential customers. While 10 channels can be a lot of any business, here are our top 5 […]

Benefits of Advertising on Facebook

For any business owner, Facebook Ads can seem pretty overwhelming. Understanding the algorithm and creating ads that reach the target audience can be tricky sometimes. But those small roadblocks shouldn’t keep you from investing in Facebook Ads, as it’s can be a vital tool to boosting your business. Here are just a few benefits of […]

4 Tools You Need to Increase SEO

Search engine optimization (SEO) is a vital aspect of a website. It’s what will help your site rank higher in search engines and generate more traffic for your business. Figuring out which keywords will boost your site can sometimes be tricky, these tools can help pinpoint each word and phrase that your site needs the […]

Keys to Writing Captivating Captions

Social media is a powerful marketing tool. We can use it to build relationships with customers and engage in conversations with them. One of the most important components of this engagement is captions on Instagram posts. A good caption will encourage people to click through or share your post, while a bad caption could have […]

What is Content Marketing?

Content marketing is a powerful way to increase brand awareness and get your message in front of new eyes. With the use of engaging photos, videos, or blogs, you can grab the attention of a variety of potential consumers.  This type of marketing can also be utilized with an established online domain to increase SEO […]

Instagram Tools That Will Boost Your Social Media Strategy

It’s no secret that social media is a powerful tool for marketing. But it can be difficult to find the time and energy to keep up with all of your accounts. That’s why we’ve compiled this list of tools that will help you create content, manage your account, and boost your Instagram marketing strategy! The […]

Your Digital Storefront: Google MyBusiness

What’s the first thing someone does when they’re looking to buy something? They Google it. On the very first page of results, they are hoping to find all the information they need within seconds. And if it’s not there, well then, they grow frustrated on finding the information or completely lose interest in you. An […]