Why You Need User Generated Content

Videos and pictures created by customers can be very impactful. The content shows the authenticity of a brand and provides real-life examples of people loving a product or service. User-generated content (UGC) provides a sense of trust, that not only does the brand say it’s great, but real-life people think so too. Whether it’s reposting […]

Benefits of Advertising on Facebook

For any business owner, Facebook Ads can seem pretty overwhelming. Understanding the algorithm and creating ads that reach the target audience can be tricky sometimes. But those small roadblocks shouldn’t keep you from investing in Facebook Ads, as it’s can be a vital tool to boosting your business. Here are just a few benefits of […]

4 Tools You Need to Increase SEO

Search engine optimization (SEO) is a vital aspect of a website. It’s what will help your site rank higher in search engines and generate more traffic for your business. Figuring out which keywords will boost your site can sometimes be tricky, these tools can help pinpoint each word and phrase that your site needs the […]

Keys to Writing Captivating Captions

Social media is a powerful marketing tool. We can use it to build relationships with customers and engage in conversations with them. One of the most important components of this engagement is captions on Instagram posts. A good caption will encourage people to click through or share your post, while a bad caption could have […]

What is Content Marketing?

Content marketing is a powerful way to increase brand awareness and get your message in front of new eyes. With the use of engaging photos, videos, or blogs, you can grab the attention of a variety of potential consumers.  This type of marketing can also be utilized with an established online domain to increase SEO […]

Instagram Tools That Will Boost Your Social Media Strategy

It’s no secret that social media is a powerful tool for marketing. But it can be difficult to find the time and energy to keep up with all of your accounts. That’s why we’ve compiled this list of tools that will help you create content, manage your account, and boost your Instagram marketing strategy! The […]

What are Instagram Stories

Introduced in 2016, Instagram stories is described by Mark Zukerburg as a way to “share a series of videos or photos — and have them disappear after 24 hours.” It has since evolved to include a variety of fun features and can be used to highlight special moments, launch a livestream session, promote a product […]

How to Get New Instagram Followers

Instagram is currently one of the most popular social networking sites. As the platform continues to grow, getting new followers will becoming more and more difficult. Users are streamlining their feed and selectively choosing which accounts to follow, so refining your strategy is increasingly important. Read below for primary ways to gain new Instagram followers. […]

How to Have a Great Instagram Feed

Instagram is one of the most popular and influential social media platforms available. The service is free to use and easy to learn, making it a valuable marketing tool for any brand. Unlike other social sites, an Instagram feed focuses heavily on visuals and engagement. One does not thrive without the other, and it’s not […]

How to Take Better Pictures with Your Smartphone

Great pictures are always within reach, thanks to modern smartphone camera technology. It’s been said that “the best camera is the one you have with you,” and if you’re looking for quality photos for a noteworthy Instagram feed, your mobile device is a great option. Below we’re sharing the fundamentals for high-quality smartphone photos. Lighting […]